Who is Nike's Target Market Analysis and Insights Start.io

Nike Market Share 2025. Nike Still Extremely Expensive, Still High Quality (NKE) Seeking Alpha Nike has a leading 43.7% market share in the global sportswear segment The last item is troubling as Deckers Outdoor's Hoka brand and On Holding, to name two, have grabbed market share from Nike.

With all those problems, Nike's global market share (for sneakers and apparel) has dropped less than one percentage point, from 17.1% in 2022 to 16.4% in 2024, according to Euromonitor data What is Nike's market share in the athletic industry? Nike, a leading global athletic footwear brand, has consistently maintained a strong market share in the sports and sports-inspired footwear segment

Nike Sales 2025 Tonya Stacee

As compared to the value of 2017, Nike's shoe revenue has increased by 38.4% in 2023. Its closest competitor, Adidas, holds a 9% market share (down from 9.5% in 2022, but up slightly from 2023). Third quarter revenues were $11.3 billion, down 9 percent on a reported basis compared to the prior year and down 7 percent on a currency-neutral basis* NIKE Direct revenues were $4.7 billion, down 12 percent on a reported basis and down 10 percent on a currency-neutral basis.

Nike Sales 2025 Tonya Stacee. Nike has capitalized on this trend by expanding its product lines to include more lifestyle-oriented apparel. From 2017-2022, the Nike shoe market comprised 64.5% of Nike's total company revenue

Nike final. With all those problems, Nike's global market share (for sneakers and apparel) has dropped less than one percentage point, from 17.1% in 2022 to 16.4% in 2024, according to Euromonitor data (2021), the global athleisure market is projected to reach $517 billion by 2025